Beauty standards refer to the societal norms and expectations regarding physical appearance, particularly in relation to attractiveness. These standards can vary widely across cultures and change over time, influencing everything from clothing styles and body shapes to facial features and skin tones. Research in this area often examines the impact of beauty standards on individuals' self-esteem, body image, and mental health, as well as the role of media, advertising, and technology in perpetuating these standards. Additionally, studies may explore how beauty ideals intersect with issues of gender, race, and class, and how they can contribute to inequality and discrimination.Overall, research on beauty standards seeks to understand the complex factors that shape our beliefs about attractiveness and how these beliefs impact individuals and society as a whole.